Do you love PIZZA as I love it?

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Is this a dictate of social networks for business rules?
I definitely love PIZZA.
But I hate the treadmill, and that fact I have to deal with the physical self-torture after eating pizza.
And of course, this is the question of an individual metabolism, not pizza.
But Canadian Pizza Hut has decided to release "a perfume" - "Pizza Hut"
They asked on Facebook page 'Do you love the smell of a box of Pizza Hut pizza being opened?'

Yes, I will answer, Yes, I love the smell of pizza when I'm hungry and I have plan to eat.
But, what should I do when my partner smells like a pizza?
Or this, Valentine's Day and I get a gift - a perfume "Pizza Hut" with a postcard "My pumpkin, now I'll love you more, because you'll smell like pepperoni and pasta"?
Well, first of all I'll kill my partner only for "my pumpkin"...
I wonder, is a total failure to assess the risks and make a really interesting marketing event?
Who starts the production based on a sample of 160 people in a social network?
Perhaps a common sense and creativity are in short supply now.